The Hotel Monte Vista and the 1926 Route 66 era
The Hotel Monte Vista at 100 North San Francisco Street is the most prominent surviving Route 66-era hotel in downtown Flagstaff and one of the most photographed buildings in the district. Constructed in 1926 — the same year Route 66 was officially designated — the Monte Vista was financed by community subscription as a project to provide first-class lodging for the new wave of motor tourists and railroad travelers passing through Flagstaff. The four-story brick building remains structurally and architecturally close to its original design, with the iconic Hotel Monte Vista neon rooftop sign that has become one of the most recognized symbols of historic Flagstaff.
Through the 1930s and 1940s, the Monte Vista hosted a remarkable parade of Hollywood celebrities who came to northern Arizona for film shoots in the surrounding red-rock and high-country landscapes. John Wayne, Bing Crosby, Humphrey Bogart, Spencer Tracy, Carole Lombard, Theodore Roosevelt, Clark Gable, Esther Williams, Jane Russell, and dozens of other film-era stars stayed at the Monte Vista during this period, and the hotel still names many of its rooms for the celebrities who stayed in them. The hotel's celebrity guest list during the studio-system era is genuinely one of the more remarkable in any Route 66 hotel.
The hotel is also famously haunted — the lobby and several specific rooms have reported paranormal encounters across decades, and the property has been featured on numerous television ghost-hunting programs. Most of the reported phenomena are mild (faucets turning on, doors opening, footsteps in empty hallways) but the cumulative reputation has made the Monte Vista one of the most-discussed haunted hotels in the American Southwest. The cocktail lounge in the lobby remains a Flagstaff institution and is a recommended stop even for visitors not staying at the hotel.