Best Western and Holbrook's tourist market
Holbrook benefits from a substantial tourist economy driven primarily by Petrified Forest National Park gateway tourism, with Route 66 travelers and the broader northern Arizona tourist market adding to the demand. The town has supported multiple lodging tiers — vintage motels, the iconic Wigwam Motel, and the mid-range chain hotels including Best Western — for decades.
The Best Western brand provides the standard mid-range chain reliability. Most properties operate as independently owned franchises under brand standards, producing some variation in property character; the Arizonian Inn has consistently maintained competitive ratings on major review platforms.
The Best Western Rewards loyalty program provides point accumulation across the substantial Best Western portfolio, useful for travelers staying at multiple Best Western properties along longer Route 66 trips. Members can use points for free nights, and the program is competitive with the other major hotel-chain loyalty programs.
