Dick Portillo and the 1963 hot dog stand
Dick Portillo founded the original Portillo's in 1963 in Villa Park as a tiny six-stool hot dog stand named "The Dog House" — a roadside operation built primarily to support his young family and provide Dick with an entrepreneurial alternative to corporate employment. The original stand had no indoor seating, a small outdoor walk-up counter, and served essentially one item: the Chicago-style hot dog, made to the strict Chicago specification with a Vienna Beef frank, a poppy seed bun, yellow mustard, neon-green sweet pickle relish, chopped onions, tomato wedges, a pickle spear, sport peppers, and celery salt.
The Dog House operated for several years under the original name before Dick rebranded it Portillo's in the late 1960s and began the slow expansion. The chain grew from one location to three by 1970 and to roughly a dozen Chicago-area locations by the early 1980s. The Italian beef sandwich was added in the 1970s and quickly became the second signature item, complementing the hot dog as the chain's identity.
Dick Portillo ran the business as a family operation through the 2010s before selling the company to the Berkshire Partners private equity firm in 2014 for a reported $1 billion. The chain went public on the NASDAQ in 2021. Despite the corporate ownership transitions, the menu, the food quality, and the restaurant atmosphere have remained essentially stable — a notable achievement given the scale of growth.