The 1965 founding: John and Bernice Korelc and the space-age theme
The restaurant at 810 East Baltimore Street existed before the Launching Pad name — the building had operated as the Dari-Delite, a small Route 66 ice cream and burger stand, since the 1950s. The Korelc family — John and Bernice — bought the Dari-Delite in 1965 and made an immediate and consequential decision: rather than continue under the existing name, they rebranded the entire restaurant around the space-age enthusiasm sweeping mid-1960s America, renaming it the Launching Pad Drive-In to evoke the rocket launches at Cape Canaveral and the active NASA Gemini program.
The rebrand was strategic and visual. The Korelcs ordered a custom fiberglass muffler man from International Fiberglass of Venice, California — the same company producing the lumberjacks, cowboys, and generic giants that were appearing on commercial properties across the United States — and specified an aviator-green spacesuit paint job, a clear bubble-style space helmet, and a silver rocket prop for the figure's hands. The statue was delivered and installed at the Launching Pad in 1965 and christened the Gemini Giant in direct homage to the NASA program.
The space-age branding extended to the restaurant's interior and menu as well. The original Launching Pad signage used streamlined rocket-and-starburst typography typical of mid-1960s commercial design, the dining room was decorated with rocket and astronaut memorabilia, and several menu items carried space-themed names (the menu has evolved across the decades but occasional space-themed specials still appear). The Korelcs operated the restaurant successfully through the late 1970s before eventually selling.