The 1944 conversion and the teepee facade
The Tee Pee Curios building was originally constructed in the early 1940s as a Gulf gas station — one of dozens of filling stations that served Route 66 traffic through Tucumcari during the highway's expanding pre-war and wartime use. By 1944, the property's owners recognized that the postwar tourism economy was likely to grow faster than the gas station business, and they undertook a conversion of the property to a curio shop targeting Route 66 travelers. The 30-foot teepee facade was added during this conversion as both a visual draw and a literal entryway — the teepee structure houses the shop's front door and creates a memorable entry experience.
The teepee was built of stucco over a steel-and-wood frame, painted in cream and adobe tones with red-and-yellow accent stripes that wrap around the teepee's lower section. The construction generally follows the proportions of a traditional plains-style teepee but is structural masonry rather than canvas — a permanent architectural feature that has survived eight decades of New Mexico sun, wind, and occasional severe weather. The teepee's tip extends above the building's flat roofline and is visible from both directions along Route 66 Boulevard.
The neon outlining the teepee was added shortly after the structure's completion. The neon tubing traces the teepee's vertical edges and circumferential bands in bright red, yellow, and white, producing an unmistakable nighttime silhouette that has been continuously operational with periodic restoration since the 1940s. Like the Blue Swallow's neon, the Tee Pee Curios sign requires ongoing maintenance — neon tubes fail and gas leaks develop across decades — but the sign's design and overall character remain faithful to the original installation.