What you'll find inside: free maps, brochures, and guides
The CVB stocks an extensive selection of free printed materials covering Tucumcari, Quay County, the eastern New Mexico Route 66 corridor, and broader New Mexico regional tourism. The flagship item is the Tucumcari Route 66 driving guide — a free fold-out map with the historic Route 66 corridor through town clearly marked, with key surviving properties (Blue Swallow Motel, Tee Pee Curios, Motel Safari, Roadrunner Lodge, Buckaroo Motel, abandoned Lazy J, Del's Restaurant, and others) labeled with addresses and brief historical notes. The map is the single most useful self-orienting tool for Route 66 travelers arriving in town.
The Tucumcari neon map is a second flagship handout — a specialized guide focusing specifically on the corridor's surviving neon signs with detailed photographs of each major sign, the historical context for each, and recommended timing for neon photography. The neon map is particularly useful for photographers planning a dedicated dusk-into-night Tucumcari neon shoot and want to understand which signs are illuminated when. Both maps are updated periodically as restoration projects bring new signs online or as properties change status.
Beyond the Route 66 materials, the CVB carries brochures and information sheets for the Mesalands Community College Dinosaur Museum (a substantial fossil and dinosaur museum in town with full-scale replicas), Conchas Lake State Park (a major reservoir-and-recreation area about 30 miles northwest of Tucumcari with boating, fishing, and camping), Ute Lake State Park (another reservoir state park about 25 miles east), the Tucumcari Historical Museum (a separate community history museum in town), and numerous smaller regional attractions across Quay County and the surrounding eastern New Mexico region.