The Viva Cuba Committee and the 2001 founding
The Viva Cuba Committee was organized in 2001 by a small group of Cuba residents and downtown business owners who recognized that the town's historic core was struggling. The Route 66 era had ended decades earlier when I-44 was completed and bypassed downtown; the agricultural economy that had sustained the town through much of the 20th century had contracted; and many of the historic downtown buildings — substantial brick commercial structures from the 1880s through the 1920s — sat vacant or underutilized. The committee's founders looked at successful mural programs in towns like Chemainus, British Columbia and decided to attempt a similar transformation in Cuba.
The initial mural commission — a depiction of Cuba's 19th-century main street painted on the side wall of a downtown commercial building — was funded through community donations and a small grant from a Missouri tourism program. The committee deliberately chose a high-visibility wall on a building near the downtown intersection most travelers would encounter, and the immediate visual impact of a 30-foot historical mural in the middle of a small Missouri town generated substantial local enthusiasm and press coverage.
Across the next two decades the committee added approximately one mural per year, funding each new work through a mix of community donations, business sponsorships, and grants from regional tourism and arts organizations. By the mid-2010s the collection had grown to 14 murals and Cuba had achieved its formal designation as the Mural City of Missouri. The committee continues to operate today, maintaining the existing murals (paint touch-ups, anti-graffiti coatings, and occasional restoration work are ongoing) and considering new commissions as walls become available.