The Old West frontier façade and the themed exterior
The motel building exterior is one of the most committed pieces of themed roadside architecture on Route 66 — a long single-story structure with a façade designed to look like a row of independent Old West storefronts. Each section of the building has a different false-front design, different hand-painted signage (mock-business names like "Marshal's Office," "Livery Stable," "General Store"), different exterior color schemes, and different decorative elements (hitching posts, wooden water barrels, decorative wheels, antique-looking lanterns). The cumulative effect is that the motel reads less as a single building and more as a small frontier town.
The wooden boardwalk running along the front of the motel — a continuous covered walkway with wood plank flooring — connects the room entrances and reinforces the Old West aesthetic. The boardwalk includes various seating areas, decorative props (vintage saddles, ropes, mounted antlers), and photo opportunities. Visitors frequently spend time photographing the boardwalk and the false-front exteriors even when not staying at the motel; the property has become a destination in its own right beyond just the lodging function.
Maintenance of the themed exterior is more demanding than for a standard motel — the false fronts, the hand-painted signage, the wooden boardwalk, and the decorative props all require periodic restoration to maintain the original character. The Big Texan ownership group has been consistent across the decades in funding this maintenance; the exterior in the 2020s looks substantially the same as it did in promotional photographs from the 1990s. The continued investment is part of what distinguishes the property from generic motels that gradually degrade over time.