Roy Crowl, Buster Burris, and the 1938 founding
Roy Crowl arrived in the eastern Mojave in the 1930s and began building roadside service businesses along the still-young Route 66 alignment that had been federally designated in 1926. Amboy was already a small community — the Atlantic and Pacific Railroad had named the original townsite in 1883 during the construction of its transcontinental line, and a small population of railroad workers, salt-mining operators (the nearby Bristol Dry Lake salt flats have been commercially mined since the 1910s), and a handful of permanent residents lived in the area when Route 66 was routed through town. Crowl recognized that the long, hot, water-scarce stretch of desert between Needles and Barstow made Amboy a natural service stop, and in 1938 he opened the original Roy's gas station and lunch counter.
Crowl's son-in-law Buster Burris married into the family in the 1940s and eventually became the operational anchor of the business. Burris served in World War II and returned to Amboy after the war determined to expand Roy's into a full-service motor court. Through the late 1940s and 1950s he oversaw the construction of the motel buildings — a series of small cinder-block cabin-style rooms arranged in an L-shape behind the main café and office building — and the expansion of the café into a proper sit-down restaurant. By 1959, when the famous Googie sign was installed, Roy's was one of the most substantial roadside operations between Needles and Barstow.
The Googie sign itself is the property's signature feature and is widely regarded as one of the finest surviving examples of late-1950s commercial roadside neon in the United States. The design — a tall vertical pylon supporting a stylized boomerang shape with the word 'ROY'S' in tall block letters and a horizontal arrow pointing toward the property — was executed by a Las Vegas sign-fabrication shop using standard mid-century steel, porcelain, and neon-tube construction. The arrow and boomerang shapes are pure Googie vocabulary, reflecting the same Space Age and atomic-era visual influences that produced contemporary signs at Las Vegas casinos and Los Angeles drive-ins.