The Holiday Inn Express brand position and IHG portfolio context
Holiday Inn Express is IHG's mid-range Holiday Inn sub-brand, positioned between the value-tier Holiday Inn and the upscale Crowne Plaza. The Express sub-brand was launched in the early 1990s as a streamlined limited-service version of the Holiday Inn concept — eliminating the on-site restaurant and bar in favor of a focused room-plus-breakfast package at lower operational cost.
Brand-standard features at Holiday Inn Express properties include complimentary Express Start hot breakfast, free Wi-Fi throughout the property, free parking at most locations, an on-site fitness center, and an on-site pool at properties large enough to accommodate one.
The IHG One Rewards loyalty program integration is one of the brand's competitive features for frequent travelers. Members earn points on stays at Holiday Inn Express and all other IHG-brand properties.
