What you can get inside: maps, brochures, and itinerary planning
The visitor center's core service is free printed materials. Available maps include the Oklahoma Route 66 driving guide (a state-published booklet covering the full Mother Road from the Kansas border west to the Texas line), a Claremore-specific walking-tour map of downtown historic buildings, a Rogers County attractions map showing every major and minor heritage site, and bicycle route maps for the downtown and lakeside areas. Brochures cover individual attractions in depth — the Will Rogers Memorial Museum, the J.M. Davis Arms Museum, Totem Pole Park, Lake Oologah, and others — and most include current hours, admission rates, and seasonal special events.
The center maintains a small free swag inventory for Route 66 travelers — typically Claremore-branded magnets, postcards, small Route 66 lapel pins or stickers, and occasional larger giveaways during promotional campaigns. Quantities are limited and inventory rotates; the swag is intended for travelers who genuinely stop in rather than for bulk pickup. The center also stocks Route 66 souvenir merchandise for sale (T-shirts, hats, books, posters) at a small retail counter, with proceeds supporting CVB operations.
Beyond the printed materials, the center's most valuable service is staff conversation. Travelers can describe their itinerary — "we have two days in northeast Oklahoma, what should we prioritize?" — and get tailored advice that accounts for traveler interests, mobility limitations, time of year, current weather, and what's open or closed that specific week. Staff routinely connect Route 66 road-trippers with the broader Rogers County attraction set most travelers wouldn't discover on their own.
