The 1927 Maxx Campbell Apartments and Route 66 traffic
Maxx Campbell was a Tulsa real-estate developer who watched 11th Street become the official Route 66 alignment through Tulsa in 1926 and immediately began building to capture the resulting traffic. The Maxx Campbell Apartments opened in 1927 — the year after Route 66 was christened — as a 26-unit residential building specifically aimed at the Tulsa workers and visitors who needed mid-term accommodation on the Mother Road corridor.
The building was constructed of red brick in a simplified Mediterranean Revival style typical of late-1920s Tulsa commercial architecture — three stories, wide front-facing windows, a small central courtyard, and exterior detailing that has held up remarkably well across nearly a century. The 26 individual apartments were essentially small studio units with shared bathrooms, designed for the working-class residential market rather than for luxury — which is the reason the building survived multiple ownership changes without being demolished for replacement.
Route 66 traffic through 11th Street peaked between the late 1920s and the late 1950s. The Campbell building remained an apartment building and then a rooming house through that period, serving as long-term housing for Tulsa workers and short-term housing for Route 66 travelers depending on the era. By the 1960s, as Route 66 was being decommissioned and replaced by I-44, the building slid into decades of decline along with the rest of the 11th Street commercial strip.
