Cherokee Nation Entertainment and the 2009 Hard Rock partnership
Cherokee Nation Entertainment (CNE) is the gaming and hospitality business subsidiary of the Cherokee Nation, operating multiple casino properties across northeast Oklahoma. The Cherokee Casino Tulsa property opened in Catoosa in 2004 as a mid-size regional casino targeted at the Tulsa metropolitan area gaming market. By the late 2000s the property had grown to the point where a larger expansion and a stronger brand were appropriate, and Cherokee Nation Entertainment announced the Hard Rock partnership in 2008.
The Hard Rock brand provided substantial benefits — national recognition, the Hard Rock memorabilia program (the brand operates as a music-and-pop-culture museum across its global properties), the established Hard Rock Cafe restaurant concept, and the prestige of the global Hard Rock entertainment brand. In exchange for licensing rights and brand standards, Cherokee Nation Entertainment retained operational control and revenue rights. The property was rebranded as Hard Rock Hotel & Casino Tulsa in 2009.
Subsequent expansions through the 2010s and 2020s have added the 460-room hotel tower (2009), The Joint concert venue (2009), multiple restaurants, an expanded gaming floor, and the recent addition of sports betting amenities. The property is now one of the largest tribal casino destinations in the central United States and continues to be a major revenue source for the Cherokee Nation's citizen-services programs.
