The Best Western Plus brand position
Best Western International is one of the larger hotel-chain associations in the United States. The Plus tier represents the brand's primary mid-range product and competes directly with Hampton by Hilton, Holiday Inn Express, Comfort Suites, and similar mid-range chain alternatives at comparable price points. Most Best Western properties are independently owned franchises operating under brand standards rather than directly company-owned hotels.
The Clinton property is competitively positioned within the local market. The combination of Gary Boulevard location, proximity to the Oklahoma Route 66 Museum, mid-range amenity package, and Best Western brand recognition makes the property a viable choice for the typical Route 66 traveler. The Best Western Rewards loyalty program is one of the brand's competitive features for frequent travelers.
