Holiday Inn Express brand and the IHG portfolio
Holiday Inn Express is IHG's mid-range Holiday Inn sub-brand, positioned between value-tier Holiday Inn and upscale Crowne Plaza. The Express sub-brand was launched in the early 1990s as a streamlined limited-service version of the Holiday Inn concept — eliminating the on-site restaurant and bar in favor of a focused room-plus-breakfast package at lower operational cost.
Brand-standard features include complimentary Express Start hot breakfast, free Wi-Fi throughout the property, free parking at most locations, an on-site fitness center, and an on-site pool at properties large enough to accommodate one. The IHG One Rewards loyalty program integration is one of the brand's competitive features for frequent travelers.
